Indonesia’s Sustainable Horizon: Rebuilding Tourism at Mount Semeru

Indonesia is embarking on a forward-thinking recovery strategy for its tourism sector, particularly in the wake of the devastating eruption of Mount Semeru. This natural disaster, while presenting significant challenges, has also created a unique opportunity to redefine tourism development in the region. Presidential Special Envoy for Tourism Zita Anjani emphasizes a crucial shift towards a sustainable model that prioritizes both environmental conservation and the safeguarding of local cultural heritage. This approach aims to transform the Semeru area into a resilient, attractive destination for a new generation of conscious travelers, aligning recovery efforts with a broader national vision for responsible tourism growth.

The core of Indonesia’s plan for Mount Semeru is a delicate balance, ensuring that economic recovery through tourism does not come at the expense of the region’s natural beauty or the unique cultural practices of communities living on the mountain’s slopes. Anjani highlights the importance of strengthening the area’s “carrying capacity,” which involves not only rebuilding essential infrastructure like access routes and evacuation paths but also enhancing visitor safety measures to prevent ecological and cultural degradation from increased tourist numbers. The strategy actively integrates local wisdom, such as traditional ecological practices and sustainable farming, into tourism development. This community-centric approach empowers local tourism stakeholders—including guides, porters, and small businesses—ensuring their direct involvement in the rebuilding process. By fostering a resilient local tourism ecosystem, the plan ensures that economic benefits are shared widely, while preserving the authentic charm that draws both international and domestic visitors.

Cultivating Eco-Tourism and Cultural Preservation

This sustainable framework is specifically designed to attract “ecological tourists” who seek destinations sensitive to both nature and culture. Reforestation of hiking trails, protection of biodiversity, and responsible tourism activities are central to the recovery. The goal is to establish Semeru as a model eco-tourism destination, potentially positioning Indonesia as a leader in sustainable tourism across Southeast Asia. For instance, the Bromo Tengger Semeru National Park, which encompasses Mount Semeru, already draws hundreds of thousands of visitors annually for its stunning landscapes and unique Tenggerese culture. By embedding eco-tourism principles, the recovery can channel tourism revenues directly into conservation efforts, protecting vulnerable ecosystems while offering unique experiences like guided treks through reforested zones and cultural exchanges with local communities. This approach not only safeguards the environment but also creates a more appealing and authentic visitor experience, fostering a deeper connection to the region’s natural and human heritage.

Broader Economic and Global Implications

The recovery of Mount Semeru transcends local rehabilitation; it is a vital component of Indonesia’s national tourism revival strategy. Tourism is a significant economic driver for Indonesia, contributing approximately 4% to its GDP prior to the pandemic, and employing millions. A successful, sustainable recovery in Semeru is expected to significantly bolster the regional economy, generating job opportunities across sectors like hospitality, transportation, and local crafts. Moreover, Semeru’s international recognition as a natural wonder holds immense potential to attract global eco-tourism markets, particularly from Europe and Asia. By aligning its strategy with international sustainable tourism practices, Indonesia aims to strengthen its global tourism standing and foster collaborations. This could lead to increased foreign investment and partnerships, further supporting the region’s long-term development and showcasing Indonesia’s commitment to responsible growth on the world stage. The ambition is for Semeru to serve as a blueprint for post-disaster recovery, demonstrating how tourism can be a powerful engine for economic resilience, environmental protection, and cultural preservation, transforming adversity into an opportunity for progressive development.